Engagement Without Strategy is Pointless

I read a blog post by Seth Godin a while ago that had me shaking my head and thinking “He’s wrong!”. Now normally I totally agree with Seth – he focuses on getting things done, being yourself, telling stories, and all the good things that help grow your business. But, this time, I don’t agree… Here’s […]

Why We Should Step Away From The Computer

I feel guilty. Today is Wednesday. I usually post to my blog on Tuesday but I was so busy with client work that I just didn’t get to it. And so this morning I feel guilty. Why? Because I didn’t do something I’d committed to doing (publicly, no less!). But then the thought comes up […]

SEO and Branding – Which Drives Which?

There’s ongoing debate about the roles of branding and search engine optimization (SEO) in growing your online business. One school of thought holds that branding in the internet age is an outdated and limited concept. Being held hostage by a brand, and letting it drive your online marketing program, severely limits your ability to find […]

Social Media: Measure What’s Important

So, you’re online. You’re doing all the things you’re “supposed” to do to generate engagement, you’re putting in a lot of time, and you’re finally starting to see increases in those all-important metrics of success – number of Twitter followers, number of Facebook fans, number of comments on your blog… You’re excited – at last, customers will stampede […]

Focus On Your Business, Not Social Media

Why are you using social media? If you’re like most business owners, I’m guessing it’s because “everyone else is using social media” or “we need more followers online”. But think a little more. What you’re really answering is the wrong question. Perhaps I should’ve asked why you want to grow your business, or why you […]

6 Things You Need to Know About Your Website Visitors

Do you know who’s visiting your site? Where they’re coming from? Which pages they’re visiting, and for how long? If you don’t, you probably haven’t installed Google Analytics. If you own a website, Google Analytics should be one of your best friends. It’s a free, simple-to-use analytics tool that helps you learn all about the […]

Gaining Insights Into Your Web Traffic

Where do most of your customers come from? If you’re like most companies, you’re starting to do more business over the internet and web buyers are becoming a larger part of your revenue stream. Whether you’re selling services (design, consulting) or products (equipment, plants), internet sales should be a part of how you do business. […]

20 Ways to Grow Your Email List

You’ve decided that you need an email list, chosen your email marketing provider, put an awesome opt-in form on your website, and now you’re waiting for people to sign up for your email list. You could be waiting a long time… Growing your email list usually needs only a few small tweaks to your website, […]

How To Get People To Open Your Emails

Which would you rather have – a 1000-subscriber email list with a 10% open rate, or a 500-person list with a 50% open rate? It’s not all about the size of your list! If subscribers don’t actually read your emails, you might as well not bother sending them. So how do you encourage people to […]