Digital Strategies for the Green Industry

What Weight Watchers Can Teach You About Social Media

The problem with TRYING social media is the same as TRYING to lose weight. If you don’t COMMIT to it, it won’t work.

A few tweets here, a Facebook update there, and a few more people in your Google+ circle just doesn’t get the job done. You may gain a little traction here and there, but in the long run you’ll be right back where you started – or worse. All that hard work, and nothing to show for it.

Google Mobile-Friendly Update: Implications for Your Small Business Website

Can you afford to throw away half of your leads and potential customers?? On April 21, 2015 Google changed the search algorithm so that websites that are not “mobile-friendly” will NOT be shown in search results on a mobile device. Have you checked your website? Here’s the link: https://www.google.com/webmasters/tools/mobile-friendly/ You’ll see whether or not your website […]

6 Simple Website Tactics to Attract More Customers

Using your website to bring in more customers for your tree care or landscape business can save you time and money – if it’s done right.

Just because you have a website doesn’t mean that customers – and more importantly, quality customers – will find you, like what they see, and contact you for a quote or to buy your services.

Here are six things you can do to set yourself apart from the competition, convince prospects that you’re the right option for them, and attract quality customers to grow your business.

Social Media: It’s Not About the Tools

Are you spending too much time “doing social media”? Or are the “gurus” telling you that you need to spend even more time on social media? Have you found yourself asking “why???!” It’s easy to get caught up in creating the perfect website, a dazzling Facebook page, Twitter updates, YouTube videos, Pinterest boards – and […]

The Perils of Perfectionism

Have you ever held back from implementing a new idea, publishing a blog post, or updating your website because it’s not quite perfect?  I know I have. And I’ve regretted it. I had an interesting conversation with a client yesterday about why his blog hasn’t been updated in four months. He told me that he […]

10 Questions to Ask Your Website Designer

You need more than just a pretty website. You need a site that delivers business results. And you need a website designer who can do that. Here’s what to ask a web design company before you consider hiring them. 1. What is your typical process when working with a new client? Designers vary widely in […]

Engagement Without Strategy is Pointless

I read a blog post by Seth Godin a while ago that had me shaking my head and thinking “He’s wrong!”. Now normally I totally agree with Seth – he focuses on getting things done, being yourself, telling stories, and all the good things that help grow your business. But, this time, I don’t agree… Here’s […]

Why We Should Step Away From The Computer

I feel guilty. Today is Wednesday. I usually post to my blog on Tuesday but I was so busy with client work that I just didn’t get to it. And so this morning I feel guilty. Why? Because I didn’t do something I’d committed to doing (publicly, no less!). But then the thought comes up […]

SEO and Branding – Which Drives Which?

There’s ongoing debate about the roles of branding and search engine optimization (SEO) in growing your online business. One school of thought holds that branding in the internet age is an outdated and limited concept. Being held hostage by a brand, and letting it drive your online marketing program, severely limits your ability to find […]

Social Media: Measure What’s Important

So, you’re online. You’re doing all the things you’re “supposed” to do to generate engagement, you’re putting in a lot of time, and you’re finally starting to see increases in those all-important metrics of success – number of Twitter followers, number of Facebook fans, number of comments on your blog… You’re excited – at last, customers will stampede […]