Email Newsletters

Want Repeat Business?

You’ve worked hard to attract new customers, provide top-notch service, and make sure they’re happy with your work.

Now what? How do you keep them coming back for more?

One of the most cost-effective ways to keep customers coming back is to send them an email newsletter on a regular basis.

Seriously? An Email Newsletter?

Yup.

Think about it.  It costs you nothing to send (unlike snail mail), you don’t have to go door-to-door or phone people (so it saves you time), and you can give customers exactly the information they need and want, when they need it.

There aren’t too many companies sending out email newsletters (let alone good newsletters), so even if you do no other marketing, this one thing will set you apart from the competition.

And who doesn’t want to beat the competition?

What Does a Good Newsletter Look Like?

One of the most effective ways to stay top-of-mind is to give your customers

  • useful and timely information that
  • answers their important questions and
  • positions you as an expert who’s
  • there to help them.

This isn’t a salesy letter, not a “here’s why we’re the best” letter, and definitely not a “here’s why the competition’s no good” letter, but a newsletter that provides real value, one that your customers will want to read.

Here’s What To Do

  1. Set up an account with an email marketing provider. For most of our clients, we strongly recommend MailChimp.
  2. Set up your list, including email addresses, names, customer segments, etc.
    1. If you have a website, include a sign-up form on your website.
  3. Design your newsletter template to reflect your brand.
    1. If you have a website, make your newsletter look similar and include links to the website in your template.
  4. Decide how often you’ll send your newsletter, what you’ll write about, and who will manage the process. Make sure you have the resources lined up in advance!
  5. Create your content, including updates, important news, photos, and more.
  6. Send out your email, monitor results, analyze the data, and make adjustments for your next newsletter.
  7. Repeat steps 5 and 6 at least every month.

Here’s How We Can Help

Of course, not everyone has the time, interest, or patience to set everything up themselves.

So we offer as much or as little help as you want – choose from any or all of the following services:

  • Setting up your account
  • Setting up your list
  • Designing a custom template
  • Writing content
  • Managing the entire process
  • Consulting on any part of the process

Tell us what you need, and we’ll make it happen.

Email Newsletter
Packages/Pricing

Contact us for details and pricing at 203-252-7456.