6 Simple Website Tactics to Attract More Customers

Using your website to bring in more customers for your tree care or landscape business can save you time and money – if it’s done right.

Just because you have a website doesn’t mean that customers – and more importantly, quality customers – will find you, like what they see, and contact you for a quote or to buy your services.

Here are six things you can do to set yourself apart from the competition, convince prospects that you’re the right option for them, and attract quality customers to grow your business.

Social Media: It’s Not About the Tools

Are you spending too much time “doing social media”? Or are the “gurus” telling you that you need to spend even more time on social media? Have you found yourself asking “why???!” It’s easy to get caught up in creating the perfect website, a dazzling Facebook page, Twitter updates, YouTube videos, Pinterest boards – and […]

The Perils of Perfectionism

Have you ever held back from implementing a new idea, publishing a blog post, or updating your website because it’s not quite perfect?  I know I have. And I’ve regretted it. I had an interesting conversation with a client yesterday about why his blog hasn’t been updated in four months. He told me that he […]

Engagement Without Strategy is Pointless

I read a blog post by Seth Godin a while ago that had me shaking my head and thinking “He’s wrong!”. Now normally I totally agree with Seth – he focuses on getting things done, being yourself, telling stories, and all the good things that help grow your business. But, this time, I don’t agree… Here’s […]

Social Media: Measure What’s Important

So, you’re online. You’re doing all the things you’re “supposed” to do to generate engagement, you’re putting in a lot of time, and you’re finally starting to see increases in those all-important metrics of success – number of Twitter followers, number of Facebook fans, number of comments on your blog… You’re excited – at last, customers will stampede […]

Focus On Your Business, Not Social Media

Why are you using social media? If you’re like most business owners, I’m guessing it’s because “everyone else is using social media” or “we need more followers online”. But think a little more. What you’re really answering is the wrong question. Perhaps I should’ve asked why you want to grow your business, or why you […]

Gaining Insights Into Your Web Traffic

Where do most of your customers come from? If you’re like most companies, you’re starting to do more business over the internet and web buyers are becoming a larger part of your revenue stream. Whether you’re selling services (design, consulting) or products (equipment, plants), internet sales should be a part of how you do business. […]

20 Ways to Grow Your Email List

You’ve decided that you need an email list, chosen your email marketing provider, put an awesome opt-in form on your website, and now you’re waiting for people to sign up for your email list. You could be waiting a long time… Growing your email list usually needs only a few small tweaks to your website, […]

How to Choose the Best Email Marketing Provider

There are two main providers of email marketing (email list) services – AWeber and MailChimp.  You may also have heard of Constant Contact, which is used by many larger companies, but I don’t recommend it because of some limitations with the number of images you can use, storage, and tracking. I use both AWeber and […]