What Weight Watchers Can Teach You About Social Media

The problem with TRYING social media is the same as TRYING to lose weight. If you don’t COMMIT to it, it won’t work.

A few tweets here, a Facebook update there, and a few more people in your Google+ circle just doesn’t get the job done. You may gain a little traction here and there, but in the long run you’ll be right back where you started – or worse. All that hard work, and nothing to show for it.

Social Media: It’s Not About the Tools

Are you spending too much time “doing social media”? Or are the “gurus” telling you that you need to spend even more time on social media? Have you found yourself asking “why???!” It’s easy to get caught up in creating the perfect website, a dazzling Facebook page, Twitter updates, YouTube videos, Pinterest boards – and […]

Why We Should Step Away From The Computer

I feel guilty. Today is Wednesday. I usually post to my blog on Tuesday but I was so busy with client work that I just didn’t get to it. And so this morning I feel guilty. Why? Because I didn’t do something I’d committed to doing (publicly, no less!). But then the thought comes up […]

Focus On Your Business, Not Social Media

Why are you using social media? If you’re like most business owners, I’m guessing it’s because “everyone else is using social media” or “we need more followers online”. But think a little more. What you’re really answering is the wrong question. Perhaps I should’ve asked why you want to grow your business, or why you […]